Attribution & deep links
without the bloat
Lightweight, API-first install attribution and deferred deep links for mobile apps. Privacy-preserving, fraud-resistant, no dashboard required.
// Application.kt — initialize before Compose
TraceAndroid.initialize(this, TraceConfig(
apiKey = "tr_live_xxx"
))
// AppNavigation.kt — Compose Navigation 3
val mapper = rememberDeepLinkMapper {
route("/product/{id}") { ProductRoute(id = it.require("id")) }
route("/invite/{code}") { InviteRoute(code = it.require("code")) }
action("/claim/promo/{amount}") { ClaimPromo(amount = it.require("amount")) }
}
TraceProvider {
NavDisplay(
backStack = backStack,
entryDecorators = listOf(
rememberTraceEntryDecorator(
backStack = backStack,
routeMapper = mapper,
authGate = { isLoggedIn }
),
),
entryProvider = entryProvider {
entry<ProductRoute> { route -> ProductScreen(route.id) }
entry<InviteRoute> { route -> InviteScreen(route.code) }
}
)
}Everything you need, nothing you don't
Built for developers who want attribution that works without the enterprise complexity.
Multi-Method Attribution
Install referrer, click ID, probabilistic fingerprinting, and SKAdNetwork — tried in order, best match wins.
Deferred Deep Links
Capture user intent at ad click, deliver the right screen on first app open — even through the app store.
Fraud Detection
Real-time click velocity, install velocity, and click-to-install time checks block fraudulent traffic before it counts.
Privacy-First
Per-app IP hashing with BYOK support, automatic data retention, audit logging, and GDPR-ready erasure.
Webhooks & Integrations
Real-time notifications to Slack, Discord, and Teams with built-in templates — or raw JSON with HMAC signing to your own endpoint.
Bring Your Own Links
Already have landing pages? Drop a JS snippet on your site to record clicks — same attribution pipeline, no URL changes.
Cross-Platform SDKs
Native Android (Jetpack Compose + Navigation 3) and iOS (SwiftUI) SDKs with a shared Kotlin Multiplatform core. First-party Nav3 integration — not a wrapper.
How it works
Three steps from ad click to in-app screen.
Create a link
Generate a short link with your deep link path and campaign tags. Store URLs are pulled from your app settings automatically.
$ trace links create \ --deep-link-path /product/123 \ --campaign-id summer_sale \ --fallback-url https://myapp.com/product/123 ✓ Link created Short Code x8kQ2m Short URL https://myapp.traceclick.io/l/x8kQ2m QR Code URL https://myapp.traceclick.io/qr/x8kQ2m
User clicks, we capture
When a user taps the link, Trace records a device fingerprint, redirects to the app store, and stores the deep link payload.
SDK attributes on first open
The SDK calls home on first launch. Trace matches the install to the click and delivers the deferred deep link — even if the user has to sign up or log in first.
Start attributing in minutes
Free tier includes 1,000 installs/month. No credit card required.