Simple, transparent pricing
Start free. Scale when you're ready. No surprises.
Free
For side projects and early-stage apps getting their first users.
- 1,000 installs / month
- 7-day data retention
- All attribution methods
- Deferred deep links
- Fraud detection
- Webhook delivery
- SKAdNetwork postbacks
- Android + iOS SDKs
Growth
For apps with real traction that need longer retention and higher volume.
- 50,000 installs / month
- 90-day data retention
- Everything in Free, plus:
- Extended audit logs
- Email support
- BYOL add-on available (+$49/mo)
Scale
For high-volume apps that need unlimited attribution and maximum retention.
- Unlimited installs
- 365-day data retention
- Everything in Growth, plus:
- Bring Your Own Links (BYOL)
- Dedicated support
- Custom data retention
Bring Your Own Links
Add-onAdd deferred deep links to your existing landing pages without replacing your URLs. Drop a lightweight JS snippet on your pages — Trace records click fingerprints and matches them to installs using the same attribution pipeline.
- Works with your existing URLs
- Automatic app store redirect
- Play Store referrer for exact matching
- 25K BYOL clicks / month included
Included free on Scale
Run from the CLI:
trace apps addon --addon byolFrequently asked questions
What counts as an install?
Every first-open attribution request from the SDK counts as one install. Re-opens, events, and sandbox/test installs don't count toward your quota.
What happens when I hit the install limit?
Attribution pauses gracefully. Installs are still recorded as organic so you don't lose data, and the SDK receives a warning so you know it's time to upgrade.
What does data retention mean?
It's how long raw click, install, and event data is stored. After the retention window, data is anonymized and eventually purged. Aggregated metrics are retained indefinitely.
Do I need a credit card for the free tier?
No. The free tier is truly free with no card required. You can upgrade anytime from the dashboard.
Which attribution methods are included?
All of them, on every plan. Install referrer, click ID, probabilistic fingerprinting, and SKAdNetwork postback support are available from the free tier.
What is Bring Your Own Links (BYOL)?
BYOL lets you add deferred deep links to your existing landing pages without switching to Trace short links. A lightweight JS snippet records click fingerprints on your pages and the SDK matches them on install. It's included on Scale and available as a $49/month add-on for Growth plans.